In Zhejiang English website officially unveiled 印象浙江英文网正式上线

2019-05-09 13:07:41 source: In Zhejiang



讲好浙江故事 聆听国际回声

Zhejiang stories are ready to get feedback from the world

印象浙江英文网正式上线

In Zhejiang English website officially unveiled



国际友人如何想象浙江?海外的浙江儿女怎样了解家乡发展?浙江如何向全球发出新时代的最强音?今天,浙江与世界之间,一座跨越大洲大洋、连接浙江与世界各地的互联网之桥正式架起。5月9日,正值浙江日报创刊70周年之际,印象浙江英文网(http://wxylsh.com)上线仪式在杭州举行。


What do international friends think about Zhejiang? How do overseas Zhejiang people get the firsthand information of their hometown? How does Zhejiang send its clear messages to the international community in the new era? We are pleased to announce that the “In Zhejiang” English website(http://wxylsh.com), a cross-continental online bridge linking Zhejiang with the world, is officially launched in Hangzhou on May 9, which coincides with the 70th anniversary of the founding of Zhejiang Daily.


1111微信图片_20190507161030.jpg


印象浙江英文网由浙江省人民政府新闻办公室主办,浙江日报报业集团承办,以打造具有较强国际影响力的外宣旗舰型平台为目标,面向海外用户提供服务。


Sponsored by the Information Office of Zhejiang Provincial People’s Government and presented by Zhejiang Daily Press Group, the website aims to become the flagship digital platform for international communication and provides services to overseas Zhejiang people and friends from all over the world.

 

在新时代大潮下,对外传递浙江好声音,亟需新技术、新内容和新渠道、新平台。据了解,印象浙江英文网的特色在于进一步加强全省外宣资源的统筹整合,凝聚对外宣传工作合力;在内容呈现上以短视频作为载体,通过影像魅力展现绿水青山,讲述江南文化和“浙”里故事,为海外用户带去身临其境的“浙江体验”。


Delivering intriguing Zhejiang stories in the new era demands advanced technology, quality content, diversified channels and new platforms. To this end, the “In Zhejiang” English website strengthens the overall planning and integration of international communication resources and creates a cohesive force of publicity. Using the short video as its primary medium of communication, the website vividly exhibits the picturesque landscapes of Zhejiang that boost “lucid waters and lush mountains”, displays unique Jiangnan culture and amazing Zhejiang stories, and brings impressive audiovisual experience to the audience.


在PC端和移动端进入印象浙江英文网,“前沿浙江”、“全景浙江”、“影像浙江”等版块、栏目、频道将呈现一个立体的浙江,在国际平台展示浙江的丰富内涵,成为全球检索“浙江”时的第一入口;同时,网站专设中英双语频道“浙江进行时”,作为浙籍华人华侨了解家乡发展的主要窗口,双语展示浙江前沿文化、经济、环境等方面发展情况。


A splendid picture of Zhejiang Province is presented stereoscopically in columns and channels such as “Zhejiang at the Forefront”, “Panoramic Zhejiang” and “Zhejiang Snapshots”, turning the website into the first international stop to follow up Zhejiang trends and understand the cultural connotation of Zhejiang. Additionally, the “Zhejiang ING”, a bilingual channel in both Chinese and English, offers quick access to up-to-date information about culture, economy, environment, etc., serving as a window for the overseas Zhejiang people to learn about the development of their hometown.


image003.png


值得期待的是,在印象浙江英文网基础上构建的印象浙江国际传播新媒体平台,包括网站、APP、社交媒体矩阵、智能管理后台,将衔接国际视野与浙江本地资源,讲好浙江故事,聆听国际回声。目前,浙报集团国际传播新媒体矩阵已累计拥有30万海外活跃用户,推出过1180个对外传播浙江专题,与海外超过2500万用户开展过互动。


What’s worth noticing is the “In Zhejiang” New Media Platform for International Communication which consists of websites, app, social media matrix and intelligent management system. By connecting international vision with local resources, we are ready to deliver Zhejiang stories and get feedback from the world. To date, the new media matrix of international communication of Zhejiang Daily Press Group has gained over 300,000 overseas followers, released 1,180 news features for the global promotion of Zhejiang and interacted with more than 25,000,000 overseas users.


image005.png


关于印象浙江英文网的更多亮点,用户可以点击下方链接体验。

(http://wxylsh.com)


Head over to http://wxylsh.com to discover more highlights of Zhejiang.

read more